LAUREL ERILANE
SENIOR CONTENT/PRODUCT (UX/UI) DESIGNER
WRITER + STRATEGIST
Build Your Ideal Sanctuary
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Product Design
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Role
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The goal of the Create Space mobile app is to make shopping for home decor fun and simple, so anyone can be an interior designer. The style, budget, and assistant messaging features were created to guide users toward building a cohesive look and feel while directing them toward their unique purchase needs.
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This app will help anyone who wants a lifestyle upgrade but doesn’t know where to begin. It also has customizable options that are not specific to one store, so the purchasing possibilities are limitless. Through this personalized attention, the app will build an audience that increases revenue for multiple decor outlets, lower costs to the purchaser, and creates more satisfied customers.
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Services
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UI Design
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UX Strategy
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Content Design
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Visual Systems
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Annotations
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Style Guides
Preliminary Research
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Understanding the User Flow
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Prototyping
This interior design mobile app assists users with home decor planning + purchasing.
People around the world are seeing the importance of creating a beautiful space to live in. The goal is to make the process easy, engaging and fun for the user, by promoting style guides and build your own room concept. It is a simple tool that requires no previous interior design experience. It simply acts as an aid to help build the ideal sanctuary.
Usability & Wireframes
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A/B tests were conducted that asked subjects to complete a few simple user flow tasks.
The design was then edited from this feedback to provide more clarity.
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Development
Time efficiency is key for first time users who download of the app. This registration process includes a minimal profile personalization, encouraging repeat use and the opportunity to save style preferences. Annotation explanations shown are a communication tool for the developer to support the engineering process.
